Aphrodite: Rollout Strategy

This project details the development of a comprehensive streaming rollout strategy that was executed by me for emerging folk artist Ingrid Griffin. It explores the critical 'what, why, and how' of music release campaigns in the digital age. The strategy emphasizes the importance of meticulous planning, data analysis, and targeted promotion in today's saturated music market.

From pre-release buzz generation to post-launch engagement, the plan outlines a multi-faceted approach including social media campaigns, playlist pitching, and strategic content creation. It highlights the necessity of leveraging streaming platform algorithms and user data to maximize visibility and listener engagement. The project underscores why a well-crafted strategy is indispensable for independent artists like Griffin.