TreasureFest

A Mock Festival covering all logistics, branding, safety, and production assets of a successful music festival.

TreasureFest is an immersive pirate-themed music festival set in Sheboygan, Wisconsin. This project, conceived in a class taught and approved by Warped Tour creator and music industry innovator Kevin Lyman, embodies the principle that "it all starts with an idea."

Tasked with choosing a random location and theme, I produced an entire world model, covering everything from accessibility needs and permits to artist lineups and emergency plans. TreasureFest demonstrates that festivals are more than just themes and entertainment; they're about creating a cohesive user experience that ensures the protection and comfort of all involved—from stagehands and artists to attendees and stakeholders.

This unique concept showcases the intricate planning required to bring a festival to life, blending creativity with practical logistics.