Served as Social Video Strategist and Producer for Kossof Salon Spa, a newly launched luxury beauty destination in suburban Illinois. The work focused on translating a full-scale salon and spa experience, services, atmosphere, and ethos, into a cohesive, elevated digital presence.

To launch Kossof Salon Spa’s social media with 10 polished, professional-grade video assets designed to establish credibility, signal luxury, and introduce the brand ahead of its 2026 opening

Built a 10-video content framework designed to clearly define the brand’s identity: what it is, who it’s for, and how it should feel online. This included establishing a refined brand voice and tone guide for captions, ensuring visual content and written messaging worked together to communicate luxury, ease, and trust.

• Led an onboarding and discovery call to establish launch goals, creative direction, and brand positioning aligned with the salon’s ideal target client and local market landscape.

• Defined clear content pillars and translated them into 10 intentional video formats designed to introduce the brand, services, and atmosphere in a way that felt elevated and approachable.

• Developed a reusable, design-forward shot list highlighting the salon’s physical space, textures, and details, balancing artistry with clean, modern restraint.

• Filmed on-site using professional-grade equipment to capture a robust library of interior, exterior, branded, and lifestyle b-roll.

• Uploaded, organized, and tagged all assets to streamline post-production and ensure efficient content development.

• Produced and edited 10 initial video drafts for client review, then refined edits based on feedback to finalize assets for launch.

• Established a brand voice and tone guide for captions, writing SEO-optimized copy and hashtags to support discoverability and search performance.

• Scheduled and auto-published all content for the launch month using Metricool, supporting full-service social media management through rollout.

• Delivered 10 fully produced, commercial-quality video assets, finalized and scheduled for launch across social platforms.

• Established a cohesive visual and written foundation for the brand’s social presence ahead of opening.

• Grew Kossof Salon Spa’s social following by 6% within the first two weeks of launch, signaling early traction and audience interest.