Developed and executed a comprehensive social media management strategy for GoodTalk, a creative music company representing hip-hop artists. The goal was to build a consistent, culture-forward digital presence that supported artist releases, touring cycles, and brand growth while staying reactive to real-time trends and cultural moments.

Create a scalable, multi-platform social strategy that:Supports artist launches and milestones

• Increases engagement through cultural relevance

• Maintains a consistent brand voice across platforms

• Balances promotion with community and conversation

Built a structured, forward-looking content system anchored by:

• A dynamic content calendar aligned with releases, tours, and key dates

• Cultural and trend-based posting to keep the brand timely and human

• Platform-specific optimization rather than one-size-fits-all posting

• Content Planning: Designed and maintained a multi-platform content calendar aligned with artist releases, touring schedules, anniversaries, and cultural moments

• Research & Social Listening: Tracked relevant industry dates, artist milestones, and cultural events (e.g. Black History Month, Grammy Awards)

• Trend Discovery: Identified viral and cultural entry points (e.g. trend-led posts tied to Grammy season or pop-culture moments)

• Copywriting: Wrote platform-specific captions tailored to Instagram, Twitter/X, TikTok, and short-form video platforms

• Content Curation: Organized and deployed visual assets including images, videos, and GIFs with correct formatting and links

• Scheduling & Publishing: Coordinated consistent posting schedules across platforms

• Cross-Platform Integration: Ensured cohesive messaging while adapting tone, format, and pacing per platform

Established a clear, repeatable social media system that allowed GoodTalk to show up consistently, culturally aware, and strategically, supporting artist visibility while strengthening the agency’s digital brand presence.

• 16% follower growth in 3 months across GoodTalk-managed social accounts

• Instagram growth to 73K followers, driven by consistent posting, cultural alignment, and trend-based content

• Improved YouTube performance, including a ~15% increase in average view duration over three months through stronger hooks, pacing, and content optimization